Graphic Design
·
Rapid Prototyping
—
Social Impact & Development
Client
BFA Global
Year
2025
Discipline
Graphic Design
,
Rapid Prototyping
Sector
Social Impact & Development
I worked with BFA Global's research team to create a visual toolkit for testing motor insurance concepts with cab drivers and gig workers in India. The aim was to make different product combinations understandable enough for participants to compare them and explain their preferences. Working with research lead Ambika, I began with pencil sketches and refined them through feedback before using Google's Imagen tool to develop clean black-and-white illustrations. I used one successful image as a style reference for the rest, keeping the line work simple and avoiding shadows, gradients and unnecessary detail. The illustrations were arranged on bilingual A4 sheets, with movable feature cutouts for a ranking exercise. Ambika took the printed toolkit into the field, and we followed up with a debrief on how it had worked.
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Context
Process
Outcome
The research team wanted to explore insurance preferences among people whose work depended on a vehicle. My role was to support that research through illustration and information design, while Ambika led the fieldwork. At the start, we discussed the audience, the insurance concepts being tested and how the materials would be used during conversations. The challenge was to explain the differences between packages without requiring participants to interpret a dense description of policy features. The materials needed to support a comparison, not simply advertise an insurance product. That meant giving each feature a clear visual identity and a short explanation, then keeping its presentation consistent as it appeared in different combinations.
