As part of the LiFE initiative by the Centre of Social and Behavioural Change at Ashoka University, I was part of the team at Commonplace that was responsible for its social media communication strategy. Over a span of 2-3 months I worked on a number of illustrations that were designed to communicate ideas around nutrition, sanitation, vaccination, financial empowerment for women SHG’s, etc. We paid special attention to aesthetic style to make sure it was not too vector based and had a hand-drawn feel to creating clear readability. Colours were kept synonymous with CSBC’s brand guidelines.