Digital Design
·
Design Research
—
Media & Culture
Client
Cooper Union
Year
2026
Discipline
Digital Design
,
Design Research
Sector
Media & Culture
Stack
D3.js, HTML/CSS, Claude Code, Perplexity Deep Research, Figma
Discombobulate is an interactive data visualisation exploring how pandemic vocabulary became part of online visual culture. I developed it during a data visualisation programme at Cooper Union, starting with a curiosity about the words people circulated when much of everyday life moved online. I used Perplexity for research, then explored selected keywords through the Giphy API and represented them as animated bubbles. Each bubble pairs a keyword with a GIF, with its size linked to the number of matching results in the dataset. Built with D3.js, Claude Code and Figma, the experience draws on ideas from Marshall McLuhan and Jean Baudrillard about media, representation and simulated experience. The finished piece is available as a public website, with the research limitations kept visible.
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Context
Process
Outcome
During the COVID-19 lockdown, physical isolation made digital communication a much larger part of everyday life. I wanted to understand what kind of vocabulary emerged in that period and how people expressed it through GIFs. Their short, looping format interested me because it can communicate a feeling quickly, often with humour or a recognisable cultural reference. The project was an experiment in reading that relationship between words and images, rather than a comprehensive account of pandemic communication. The research leaned towards English-speaking Western audiences, and Giphy introduced another layer of selection. Both limits mattered: the available images could suggest questions about a word's cultural associations, but could not establish how often people actually used it across social media.





