Digital Design

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Design Research

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Media & Culture

Discombobulate - GIFs & Visual Culture during COVID

Discombobulate - GIFs & Visual Culture during COVID

Discombobulate - GIFs & Visual Culture during COVID

Client

Cooper Union

Year

2026

Discipline

Digital Design

,

Design Research

Sector

Media & Culture

Stack

D3.js, HTML/CSS, Claude Code, Perplexity Deep Research, Figma

Discombobulate is an interactive data visualisation exploring how pandemic vocabulary became part of online visual culture. I developed it during a data visualisation programme at Cooper Union, starting with a curiosity about the words people circulated when much of everyday life moved online. I used Perplexity for research, then explored selected keywords through the Giphy API and represented them as animated bubbles. Each bubble pairs a keyword with a GIF, with its size linked to the number of matching results in the dataset. Built with D3.js, Claude Code and Figma, the experience draws on ideas from Marshall McLuhan and Jean Baudrillard about media, representation and simulated experience. The finished piece is available as a public website, with the research limitations kept visible.

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Context

Process

Outcome

During the COVID-19 lockdown, physical isolation made digital communication a much larger part of everyday life. I wanted to understand what kind of vocabulary emerged in that period and how people expressed it through GIFs. Their short, looping format interested me because it can communicate a feeling quickly, often with humour or a recognisable cultural reference. The project was an experiment in reading that relationship between words and images, rather than a comprehensive account of pandemic communication. The research leaned towards English-speaking Western audiences, and Giphy introduced another layer of selection. Both limits mattered: the available images could suggest questions about a word's cultural associations, but could not establish how often people actually used it across social media.

Discombobulate title screen in pixel type over falling green code, introducing a visual archive of internet culture during COVID-19
Discombobulate title screen in pixel type over falling green code, introducing a visual archive of internet culture during COVID-19
Discombobulate title screen in pixel type over falling green code, introducing a visual archive of internet culture during COVID-19