Product Design
Design Research
Climes V4 Platform
The V4 platform was a 2-month project to create a complete interaction system design for our digital products. Previously, a V3 platform design had been implemented without much foresight, resulting in a skewed user experience for our target audience. My role involved user testing the V3 platform, drawing insights and action points, laying the foundation for V4, managing a team of designers and coordinating with the developers to achieve our objective and subsequently developing a framework to apply the principles to our upcoming digital products that we create.
Client
Climes
Year
2023
Sector
Climate & Sustainability
The Problem
The V3 app had broken user journeys, inconsistent components, and confusing onboarding causing significant drop-offs. The fix wasn't just the interface — the deeper question was whether people actually wanted to use the product once it worked.
What I Built
Ran 6–8 usability tests, synthesised patterns, and rebuilt the platform with a junior designer — mobile-first component system, simplified home screen surfacing impact data and credit wallet status, hi-fi wireframes across the full credit allocation journey, and a detailed interaction doc for dev handoff. The V4 system was later reused across Climes LITE, Carbon Neutral Events, and our in-house Carbon Counter tool.
Key Findings
Design system for scale: Our V4 design system components created in Figma reduced time-to-prototype across three subsequent products and helped establish a standardised interaction and graphic design language.
Structured onboarding: Previous flow for onboarding and explaining the role a user had to perform were quite inconsisten with a broken experience. Based on our usability studies, we restructured our flow to start with carbon credits the user accumulated, get them to send it to a carbon-neutralisation project and earn their first reward.
PMF signal & pivot: Post launch and testing, climate-aware users struggled to understand carbon credits. Overall adoption metrics were low and B2C e-commerce clients were not convinced with our model. This informed discovery work fed directly into the decision to discontinue B2C and move to enterprise solutions.
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