Graphic Design
·
Editorial Design
—
Social Impact & Development
Client
Social Resonance Lab
Year
2026
Discipline
Graphic Design
,
Editorial Design
Sector
Social Impact & Development
Stack
Adobe Illustrator, Figma
I worked with Social Resonance Lab to turn ideas from its ethical storytelling essays into a set of social media graphics. The posts needed to work inside the blog and make sense when shared separately on a social feed. Working with founder Keeya Lee Ayre and the team, I developed a text-led approach using one strong black-and-white cutout halftone image to introduce each concept. Purple, yellow and dark backgrounds, halftones and simple diagrams kept the designs close to the brand while giving the information a clear structure. I also created animated versions in Figma, and the finished work was shared with the team and released publicly.
The full story — choose a chapter
Context
Process
Outcome
The starting point was a written blog piece by editorial lead Trisha Gupta on ethical storytelling and listening. The team wanted selected concepts translated into visual posts that could accompany the essays and be used in social media communication. My role was to make those concepts easier to follow without losing the relationships and distinctions that gave them meaning. Before designing, I went through the blog and the brand guidelines to understand how the colour, typography, imagery and logo worked together. The posts needed to feel like part of Social Resonance Lab's existing communication. They also needed enough information to stand on their own, rather than relying on someone having read the full essay first.
